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Quick Download Mediator 1.
 


Calculator of strategical showings of advertising campaigns.

Mediator permits to calculate follow showings:

  • Coverage (Reach 1+) - part audience that contacted at least once with advertising.

  • Reach N - part of audience that contacted with advertising N times.

  • Reach N+ - part audience that contacted with advertising at least N times.

  • Gross rating points (GRP) - accumulated rating (audience).

  • CPM/CPT - cost for 1000 contacts with audience.

  • CPP - cost for contacts with one percent of audience.

  • Budget of campaign.

  • Average frequency of contacts as well as calculate number of allocated advertising units (advertising expositions) with predefined values of showings.
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          www.mediaplanirovanie.ru

    Mediator
    Version:1.
    File Size:0 KB
    Last updated:01-26-02
    License:Free Trial   $499
    OS:Win 95/XP/98/ME
    Author:Mediaplanirovanie.ru
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