Search engine optimization (SEO) is a multi-step, ongoing process but most keyword tools only cover the first step. You go to them for one-time keyword research and get back a list of suggested terms. But what do you do with those terms once you have them? How do you know which keywords are best? Where do you put them, how do you verify that they're driving search engine traffic?

WordStream Keyword Management for SEO is a complete SEO platform that takes you from initial keyword discovery through to organization, strategy, implementation and analysis, so you can actually act on your keyword research to get meaningful results.

The primary action you'll need to take on your keyword opportunities, once you've found them, is content creation. You need to write and publish keyword-optimized:

* Landing Pages
* Marketing Copy
* Blog Posts

This will ensure that your potential customers can find you through organic search. So how do you close the gap between your research and your writing, and work your keywords into your copy in a way that's SEO-friendly and reader-friendly too?

WordStream's SEO for Firefox Plugin is a content creation tool for writers that connects your keyword research to your SEO copywriting. Benefits of composing Web copy with the help of WordStream SEO for Firefox include:

* Easier topic selection: Instead of staring at a blank page waiting for inspiration, get topic ideas by drilling down into keyword niches with high potential search volume.
* More relevant keyword targeting: Don't just rely on guesstimates. WordStream SEO for Firefox incorporates real keywords from your analytics for highly relevant and personalized research.
* Stronger keyword optimization: The plugin helps you uncover your best keyword opportunities and place them in key fields so your pages are maximally Google-friendly.
* Long-tail keyword traffic: Go beyond competitive head terms with long-tail modifiers to capture more traffic

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