It is fascinating the amount of interest the 7 Great Lies of Network Marketing by Ann Sieg has generated over the last several years. Controversial is a complete understatement for the shockwaves it has caused in the industry.

We cannot go into and reveal all the secrets that are in the book, but, but at its core, Ann Sieg goes into some of the misconceptions about how big businesses are really grown in the network marketing industry, and some hopeless practices that are still commonly used to this day to build those businesses.

Most importantly, the 7 great lies of network marketing really gets into and stresses how to treat your MLM opportunity as a profession, rather than just a hobby that can be approached with a part-time, hobbyist mentality. Putting together a sales funnel for your business, really learning true lead generation strategies and incorporating multiple sources of income into your business are key to developing this into a full-time income.