Bulk SMS mobile marketing tool provides the facility of customization the messages sent by bulk SMS service to others. Quality and effectiveness of customization of text SMS messages depends on the service provider to record the better results of the services. Customization of bulk SMS marketing depends on: *Message content: Content customization of text is basic the way of customization, user can customize the actual content of the message. *Multiple-Language support: SMS messaging platform supports multiple language according to the user preferences. *Sender ID customization: Authenticated user id maintains better user experience. *Dynamic fields: Dynamic field are quite similar to personalization and allow the user to add more dynamic data according to the needs. Software contains tracking information such as: 1. Delivery reports: Enhanced bulk SMS service offers accurate delivery reports as per the need. 2. Open rates: Bulk SMS services tracks information about when the messages get opens. 3. Click-through rate: Information can stored by the software when the links in the messages got clicks. 4.Coversion tracking: When the users of the services took the desirable actions, the information kept by the tool. 5. Time-based analysis: Time based analysis provides information about when the messages are sent, opened and engaged. Best impressive practices for using bulk SMS marketing services effectively: *Respect privacy and data security: Provider should keep the subscriber?s information securely and must follows the legal rules and regulations. *Integrate with other marketing channels: Consistency in messaging across all appropriate channels. *Track and analyzing reports: Tool can utilize the tracking and analyzing reports to improve the performance. *Test before sending: Testing of the messages before send them to get surety about the text displaying correctly on different devices and carriers.

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